Brand & Size Guide

There are no uniform sizing standards in the apparel industry. Sizes and fit will vary by brand. We have created a size conversion calculator as a general guide.

Measuring Your Body (Men/Boys)

If you don't know your measurements, they're easy to determine with a flexible tape measure.
The best way to accurately take measurements of your body is to have someone else take the measurements for you.

CHEST:

Place the tape measure under your arms and circle the tape around the fullest part of the chest.

WAIST:

Wrap the tape measure around your natural waistline. Keep the tape comfortably loose.

INSEAM:

To measure your inseam, find a pair of pants that fit you the way you like and then measure the length from the crotch seam to the bottom of the leg. If you are purchasing pants you intend to machine wash, we suggest you add one inch to account for shrinkage.

Measuring Your Body (Women)

CHEST:

Place the tape measure under your arms and circle the tape around the fullest part of the chest.

WAIST:

Wrap the tape measure around your natural waistline. Keep the tape comfortably loose.

HIP:

Measure your hips by circling the tape measure around the fullest part of your body between your waist and the top of your legs.

Size Conversion Guide

Jackets, Casual Shirts, Hoodies and Zips ups, Cardigans, Jumpers, Tees and Vests, Long sleeve tees and Dressing gowns
UK		XXS	XS	S	M	L	XL	XXL
EURO	cm	81-86	86-91	91-96	96-101	101-106	106-111	111-116
US		XXS	XS	S	M	L	XL	XXL
To fit Chest	inches cm	32-34 81-86	34-36 86-91	36-38 91-96	38-40 96-101	40-42 101-106	42-44 106-111	44-46 111-116

Smart Shirts
UK		XXS	XS	S	M	L	XL	XXL
EURO	cm	81-86	86-91	91-96	96-101	101-106	106-111	111-116
US		XXS	XS	S	M	L	XL	XXL
To fit chest	inches cm	32-34 81-86	34-36 86-91	36-38 91-96	38-40 96-101	40-42 101-106	42-44 106-111	44-46 111-116
To Fit Collar	inches cm	14 35.5	14½ 37	15 38	16 41	17 43	17½ 44	18 46

Jeans, Trousers, Shorts and Crops
UK	Inches	26	28	30	32	34	36	38	40
EURO	cm	66	71	76	81	86	91	96	101
US	Inches	26	28	30	32	34	36	38	40
To fit Waist	inches cm	26 66	28 71	30 76	32 81	34 86	36 91	38 96	40 101

Leg Lengths
Extra Short	inches cm	28 71
Short	inches cm	30 76
Regular	inches cm	32 81
Long	inches cm	34 86
Extra Long	inches cm	36 91

Swimwear, Underwear, Joggers and Pyjamas
UK		XXS	XS	S	M	L	XL	XXL
EURO	cm	66-71	71-76	76-81	81-86	86-91	91-96	96-101
US		XXS	XS	S	M	L	XL	XXL
To fit Waist	inches cm	26-28 66-71	28-30 71-76	30-32 76-81	32-34 81-86	34-36 86-91	36-38 91-96	38-40 96-101

Suit Jackets, Blazers and Waistcoats
UK	Inches	34	36	38	40	42	44	46
EURO	cm	86	91	96	101	106	111	116
US	Inches	34	36	38	40	42	44	46
To fit Chest	Inches cm	34 86	36 91	38 96	40 101	42 106	44 111	46 116

Sleeve lengths
Regular	Inches cm	27 68
Long	Inches cm	27 1/2 69.5

Smart, Suit Trousers and Shorts
UK	Inches	26	28	30	32	34	36	38	40
EURO	cm	66	71	76	81	86	91	96	101
US	Inches	26	28	30	32	34	36	38	40
To Fit Waist	Inches cm	26 66	28 71	30 76	32 81	34 86	36 91	38 96	40 101

Design Tops
UK		S/M	M/L
EURO	cm	91-96	96-101
US		S/M	M/L
To fit Chest	inches cm	36-38 91-96	38-40 96-101

Design Casual Bottoms
UK		S/M	M/L
EURO	cm	76-81	81-86
US		S/M	M/L
To fit Waist	inches cm	30-32 76-81	32-34 81-86

Belts
UK		XXS-XS	S	M	L	XL-XXL
EURO	cm	66-76	81	86	91	96-101
US		XXS-XS	S	M	L	XL-XXL
To fit Chest	inches cm	26-30 66-76	32 81	34 86	36 91	38-40 96-101

Gloves
UK		S/M	M/L
EURO	cm	7/8	8/9
US		S/M	M/L

Hats
UK		S/M	M/L
EURO	cm	58	60
US	inches	7½	7½

Shoes
UK	6	7	8	9	10	11	12
EURO	40	41	42	43	44	45	46
US	7	8	9	10	11	12	13

Flip Flops
SIZE	S	M	L
UK	6-8	9-10	11-12
EURO	40-42	43-44	45-46
US	7-9	10-11	12-13

UPPER - Super skinny shirt
UK		S	M	L
EURO	cm	90-94	94-98	98-102
US		S	M	L
To fit chest	inches cm	35-37 90-94	37-39 94-98	39-41 98-102

UPPER - Hoody
UK		S	M	L
EURO	cm	98-102	102-106	106-110
US		S	M	L
To fit chest	inches cm	39-41 98-102	41-43 102-106	43-45 106-110

UPPER - Cardigan
UK		S	M	L
EURO	cm	94-98	98-102	102-106
US		S	M	L
To fit chest	inches cm	37-39 94-98	39-41 98-102	41-43 102-106

SELF - All Tops, Jackets, Knitwear
UK		S	M	L	XL	XXL
EURO	cm	95-99	100-104	105-109	110-114	115-119
US		S	M	L	XL	XXL
To fit chest	inches cm	37-39 95-99	39-41 100-104	41-43 105-109	43-45 110-114	45-47 115-119

Tees (long sleeve & short sleeve)
UK		XS	S	M	L	XL
EURO	cm	80-84	84-92	92-100	100-108	108-116
US		XS	S	M	L	XL
To fit chest	inches cm	31-33 80-84	33-36 84-92	36-39 92-100	39-42 100-108	42-45 108-116

Sweats
UK		XS	S	M	L	XL
EURO	cm	82-92	93-100	101-108	109-116	117-124
US		XS	S	M	L	XL
To fit waist	inches cm	32-36 82-92	36-39 93-100	39-42 101-108	42-45 109-116	45-49 117-124

Jacket
UK		XS	S	M	L	XL
EURO	cm	90-94	95-102	103-110	109-118	119-126
US		XS	S	M	L	XL
To fit waist	inches cm	35-37 90-94	37-40 95-102	40-43 103-110	43-46 109-118	46-50 119-126